Creative & Design Direction

Creative Leadership & People Management

Pitching & Stakeholder Presentation

Frontier AI & Prompt Architecture (US Tech / AI Labs)

Integrated / Through-the-Line Campaigns

Customer Experience (CX) & CRM Strategy

Brand Building & Digital Strategy

Digital Design & UI/UX (Figma, Adobe CC)

Creative Ideation & Art Direction

2026–Present Contract / US-based Research Labs

Deepening frontier AI experience by training, evaluating, and fine-tuning generative models for leading AI research labs.

Shaping AI-generated artefacts and crafting high-yield prompt architectures for complex multimodal systems.

Developing human-centered design frameworks to align AI model outputs with high visual, spatial, and copy standards.on goes here

2022–Present Spokoloc

Scaling a globally recognised digital brand, creating custom hand-drawn GIFs and sticker suites.

Achieved nearly 300 million views organically, establishing widespread reach across messaging platforms, DMs, and group chats worldwide.

Driving brand strategy, art direction, and digital engagement through culturally relevant visual design.ion goes here

April 2024-2026 Aviva In-House

Leading conceptual through-the-line campaign work within the finance sector, with a strong focus on strategic commercial thinking and ROI.

Establishing a robust in-house offering by leveraging an extensive agency background to drive significant commercial savings.

Demonstrating creative leadership and mentoring creatives within the team and ensuring high-quality delivery.

2022-2024 Havas CX Helia Agency

Led creative and design direction for esteemed clients, Great Western Railway and Pets at Home, within the CRM channels.

Demonstrated design expertise, effective leadership, and adept line management, resulting in successful project deliveries.

Established a proven track record of consistently delivering exceptional design projects.

2019-2021 Boomtown Agency

Conceptualized and directed integrated campaigns within the FMCG sector, underpinned by rational strategic justifications.

Took the lead in pitching and delivering compelling presentations to clients, resulting in successful campaign launches.

2018-2019 In Good Company Hospitality‍ Collective In-House ‍

Crafted and implemented marketing strategies for six small businesses in the hospitality sector.

Injected fresh revenue streams into these enterprises through a comprehensive 360-degree marketing approach.

2015-2018 Boomtown Agency

Executed creative brand designs, integrated communications, and digital campaigns with finesse.

Actively mentored midweight and junior designers, fostering their professional growth within the agency.

Pendoring, South African Advertising Award | Silver
Pendoring, South African Advertising Award | Craft Certificate

2012 - 2013 Post-graduate Diploma Graphic Design

2009 - 2011 BA Media Communication and Culture

2017 Digital Marketing Course