HEALTH INSURANCE CAMPAIGN
One winning idea, stretched from life into health insurance for two very different audiences.
As Conceptual Design Manager at a major insurer, I led the creative as we took our “We’ve got you covered” idea from life insurance into health. Warm photography and simple, confident messages put the brand in the home, with the app and digital GP service front and centre.
PROBLEM
Health insurance is crowded with specialist brands, and Aviva needed a way to stand out.
SOLUTION
Bring the life campaign into the home, with one warm voice that works for both young families and older couples.
BEHIND THE WORK
Challenges & Wins
One idea had to work for two very different audiences. The home became the common ground, and the app and digital GP service gave people a reason to keep coming back.
I grew the creative idea and kept it consistent across every channel. I worked with Aviva’s product launch team and an outside agency on the photography and video, then oversaw the design rollout through to delivery.
